I did a research paper on this man and fell in love with him. Believe it or not, Apple is inspired by him. I'll post more about that later. Why I fell in love with him is his 10 principles of design. Here is Dieter!
Life and career
Rams began studies in architecture and interior decoration at
Wiesbaden School of Art in 1947. Soon after in 1948, he took a break
from studying to gain practical experience and conclude his carpentry
apprenticeship. He resumed studies at Wiesbaden School of Art in 1948
and graduated with honors in 1953 after which he began working for
Frankfurt based architect Otto Apel. In 1955, he was recruited to Braun
as an architect and an interior designer. He became chief of design at
Braun in 1961, and kept the position until 1995.
[1]
Dieter Rams was strongly influenced by the presence of his
grandfather, a carpenter. Rams once explained his design approach in the
phrase "Weniger, aber besser" which translates as "Less, but better".
Rams and his staff designed many memorable products for Braun including
the famous SK-4
record player and the high-quality 'D'-series (D45, D46) of 35 mm film
slide projectors. He is also known for designing the 606 Universal Shelving System by
Vitsœ in 1960.
By producing electronic gadgets that were remarkable in their austere
aesthetic and user friendliness, Rams made Braun a household name in
the 50's. He is considered to be one of the most influential industrial
designers of the 20th century.
[2]
Many of his designs — coffee makers, calculators, radios,
audio/visual equipment, consumer appliances and office products — have
found a permanent home at many museums over the world, including
MoMA
in New York. For nearly 30 years Dieter Rams served as head of design
for Braun A.G. until his retirement in 1998. He continues to be highly
regarded in design circles and currently has a major retrospective of
his work on tour around the world.
In 2010, to mark his contribution to the world of design, he was
awarded the 'Kölner Klopfer' prize by the students of the Cologne
International School of Design.
Good design:
[4]
- Is innovative - The possibilities for innovation are not, by
any means, exhausted. Technological development is always offering new
opportunities for innovative design. But innovative design always
develops in tandem with innovative technology, and can never be an end
in itself.
- Makes a product useful - A product is bought to be used. It
has to satisfy certain criteria, not only functional, but also
psychological and aesthetic. Good design emphasizes the usefulness of a
product whilst disregarding anything that could possibly detract from
it.
- Is aesthetic - The aesthetic quality of a product is integral
to its usefulness because products are used every day and have an
effect on people and their well-being. Only well-executed objects can be
beautiful.
- Makes a product understandable - It clarifies the product’s
structure. Better still, it can make the product clearly express its
function by making use of the user's intuition. At best, it is
self-explanatory.
- Is unobtrusive - Products fulfilling a purpose are like
tools. They are neither decorative objects nor works of art. Their
design should therefore be both neutral and restrained, to leave room
for the user's self-expression.
- Is honest - It does not make a product more innovative,
powerful or valuable than it really is. It does not attempt to
manipulate the consumer with promises that cannot be kept.
- Is long-lasting - It avoids being fashionable and therefore
never appears antiquated. Unlike fashionable design, it lasts many years
– even in today's throwaway society.
- Is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
- Is environmentally friendly - Design makes an important
contribution to the preservation of the environment. It conserves
resources and minimizes physical and visual pollution throughout the lifecycle of the product.
- Is as little design as possible - Less, but better – because
it concentrates on the essential aspects, and the products are not
burdened with non-essentials. Back to purity, back to simplicity.
Credit: Wiki with good citation record.
Gidget (Janet) Smith, Art 5