I recently visited the Getty Village in Malibu, California. The following entry is an analysis of the Getty's patronage of the arts and a description of my visit.
In the secluded hills surrounding Malibu Beach, one finds the Classical-inspired Getty Villa. Said place features a wide array of collections from the Greek, Etruscan, and Roman art. Modeled after a Roman villa—or aristocratic house—one is able to experience the living style of the era, while viewing Classical masterpieces. The most striking and notable aspect of the villa is the artistic patronage. Patronage has played a crucial part in the creation of art. Although the Getty Villa is a collection of art, it exemplifies the power of wealth in the creation or acquisition of art for public support.
During the seventeenth century, the Roman Catholic Church was the premier patron of the arts. Coupling with the growing Reformation, the Catholic Church sought to gain converts by expressing its might and welcoming message through artistic endeavors; thus, giving rise to the Baroque period of art.
The Getty family—oil tycoons of the 1900’s—wanted to convey a positive message of themselves due to the growing public resentment against the monopolies and abuses of the upper classes. Following on the footsteps of Carnegie—a steel tycoon that built numerous libraries and museums across the United States—the Getty family commissioned the construction of two museums dedicated to presenting art to the public. Particularly, the Getty Villa seeks to present a realistic view of the Roman period.
From the moment one walks in, one descends into the Roman period. The villa features an amphitheater, a realistic reconstruction of the inside of a villa, and an extensive atrium with accompanying peristyle colonnade. Inside the cubicula, one can admire different sculptures and vases from the Greek, Etruscan, and Roman periods. The wealth that takes to acquire such a wide array of art is impressive. Just maintaining the gardens requires immense amounts of capital.
The Getty Villa continues a long-established tradition of sponsoring the arts to influence public opinion. The impressive museum makes the Classical period accessible. Just like the Roman Catholic Church, Napoleon, and many others, the Getty family fathoms the power of art. Trying to lure Americans via ethos—since the Classical philosophies deeply influenced the founding of the American government—the Getty family made a wise choice to feature Classical art. Moreover, considering the might of said civilization and their common man, their choice at exposing Classical art brings a sense of pride and security to the visitor.