colors

Also at KBIS (national kitchen and bath show) I saw another interesting presentation given by Doty with Benjamin Moore Paint Co. Her job at BM was to color forecast so that her company could know what colors to produce each year, and be ahead of the game. She started out by talking about history and trends. She believes that whatever happens in the next ten years as far as technology advances and other events will strongly define the future 21st century. The feelings of our society cross over into our everyday decisions of course, more than we think. If we look back into art history this is clear. Art imitates life!! She gave examples of this, one was that right now we are experiencing problems related to our world, and the growing pressures that we are placing on it with the increase in population, and everything that results from that. Thus, our society is currently interested in "green" design or sustainability options. This transends into some of the reasoning into her color forecasting and BM reacts to this need by creating colors that reflect nature. She says that a lot of color trends start in Milan and Cologne-sp? BM sends her there every year to see what new color trends emerge. Some of the current trends seen there were black,,, a kind of charcol black. A homespun look...something that looks like it was created with care and attention, patterns-bar codes, strings (linear effect), animated organics, tatooing, Orange/tangerine, yellow/greens, neutrals, printed glass, bubble effects on glass and fabric, also the use of LED's to cause a translucent affect. All of these colors, of course in-addition to colors from nature,-morning, mid-day, and evening light that is reflected off of the surfaces of nature-hillsides, flowers, sky etc....... I guess well see if she's right.